Multi Academy Trusts face increasing pressure to ensure that they have effective and professional marketing and communications strategies in place. More than 75% of trusts do not currently meet the Governments definition of a “strong & stable trust” and as most develop challenging growth targets, they need confidence in their ability to effect change.
In this session we will be looking at how a Trust can develop and communicate a brand identity that will resonate with prospective new schools. We will outline a blueprint for onboarding new schools into the trust and how a trust identity can co-exist with the distinct identities of each component school.
We will be questioning the “Who” to ensure that you have talent in right position to maximise a return on the investments that you make into your marketing.
Our last topic will outline systems that provide a framework to help all staff work together at providing an effective sales strategy to improve pupil numbers despite falling birth rates.
Delegates will leave with some clear next steps and a promise of further support.
