Anthony Cunliffe has been a GP for 17 years and practices part time in South London. He started working for Macmillan Cancer Support in 2012 as a Macmillan GP Facilitator. He subsequently became a GP Advisor and is now the National Lead Medical Adviser and the Clinical Adviser for London. Anthony is also the joint clinical director for the South East London Cancer Alliance. Anthony has experience of working throughout the cancer pathway having been National Prevention and Diagnosis lead at Macmillan and a GPSI in End of Life Care but his passion is to ensure all people living with cancer receive good quality personalised care.