Dr Jonathan Bickford is a GP Manor Surgery, Oxford, Visiting GP Broadmoor Hospital, GP Lead West London NHS Trust and RCGP representative for Equally Well . Following 15 years of full time General Practice much of which as a GP Partner and Trainer, he has increasingly focussed upon addressing the health inequality experienced by patients with SMI. He is of the view that further commissioning, curriculum change and research to inform evidenced based practice, is necessary in both primary and secondary care settings to reduce the mortality gap.