Michael Drayson
Product, Development & Strategy
Switchshop
Michael is a digital product leader with a background in data analytics, product management, and marketing automation. He built a career spanning major brands like BT, Expedia Group, and UNiDAYS.
He now leads product strategy at Switchshop, focusing on technology that improves lives — from student safeguarding to estates centric products in the IOT and occupancy space.
Michael is also a passionate advocate for the arts, having performed multiple times at Cornwall’s Minack Theatre. He is a father of two, and a self-titled ‘technology evangelist’.
