Colin Bosher is widely recognised as one of the thought leaders in the managed print & everything-as-a-service (XaaS) industry, founded EKM in 2001 after serving as a Global Strategy Director at HP. As ATTCo Group CEO, he has not only built one of the fastest growing XaaS programmes, but also pioneered the shift to subscription-based business models & the complex billing structures they inherit well ahead of the advent of the Subscription Economy.