Dr Emma Hyde is an Associate Professor in Diagnostic Imaging at the University of Derby, and Clinical Director of the Personalised Care Institute. Emma’s role as Clinical Director for the Personalised Care Institute, is to provide clinical leadership of the PCI, inform strategic planning of the PCI and provide clinical input to the development and delivery of high-quality educational resources produced by the PCI. Alongside this, she leads engagement with senior stakeholders to raise awareness of the PCI and encourage use of the PCI resources and attendance on PCI accredited training courses. She also works closely with the Head of the PCI to ensure the long-term financial sustainability of the PCI.