Dr Masood Ahmed is a prominent figure in the NHS, renowned for his leadership in digital transformation, healthcare innovation, and workforce development. With over two decades of experience, he serves in various advisory and Board roles, including as a Non-Executive Director at NHS trusts, Visiting Lecturer at UCL Global Business School for Health, and Trustee at Great Ormond Street Hospital Charity. Masood is dedicated to nurturing future healthcare leaders through mentoring initiatives at renowned institutions like Oxford University and the NHS Confederation. His extensive career encompasses roles such as Global Medical Director at Dell, and Chief Medical Officer for NHS Black Country during the pandemic. As Chief Digital Information Officer for NHS Shropshire Integrated Care System, he spearheaded the 'digital first, not digital only' strategy. A passionate advocate for systems leadership, quality improvement, and mindful AI, Masood's contributions to healthcare are marked by a commitment to transformative change and innovation.