Speaker profiles

Dr Sam Finnikin

GP and National Clinical Specialist Advisor in Personalised Care
NHS England

Dr Finnikin is a GP in Sutton Coldfield with an interest in personalised care and shared decision making. He has been undertaking research and teaching in this area at the University of Birmingham for a number of years and also works as a National Clinical Specialist Advisor for NSHE. He is interested in how we use shared decision making to ensure people get the most out of their healthcare and how decision support tools can help with this.

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