Georgi is known for her curiosity and passion towards ‘what matters to you’. As a Musculoskeletal (MSK) physiotherapist and a Leader of Personalised Care within Sussex MSK Health, Georgi focuses on enabling a truer meaning of holistic care in practise, supporting, and influencing change devoted to careful, kind care at an individual, service, system and neighbourhood level. Her published research in conceptualising the biopsychosocial model and therapeutic alliance has supported the depth of her work. Georgi’s recent innovations have included ‘what matters to you’ conversations within Community Appointment Days and development of a Care Navigator service within MSK, focusing on harnessing community power and what truly matters to people.