Mark has been helping healthcare providers globally for nearly two decades to improve how people physically move around their estates, helping to drive operational efficiencies and improving the patient experience. Born in South Africa where he attended law school and served as a military officer, Mark then moved to the US where he received an MBA from the Kellogg School of Management at Northwestern University. Mark worked internationally in the software and logistics field, before starting an AI software company in 2001. That company, LogicJunction evolved to become the leader in interactive wayfinding in the US hospital space, and was acquired by Purple in 2019, where Mark now serves as the Director of Wayfinding.