Paul Birkett is the Head of Commercial Software for the printing commercial services & solutions group at HP where he is focused on how to enable businesses to maximise the value of their technology and data. Paul has spent over 25 years in the printing industry holding senior roles in Sales, Marketing and Product Development. He previously held the position of Sales and Marketing Director of Samsung’s European Printing Business and was accountable for all aspects of the operation. Prior to this he was with Xerox where he developed the Xerox Partner MPS offerings and was a member of the Xerox Document Outsourcing senior leadership team.