Rachel is the CEO at Difrent and formerly Director of Digital Development at NHS Digital where she
was responsible for overseeing the development of the NHS App. She has a wealth of experience in
previous digital leadership roles and is a confident and dynamic speaker with technical prowess and
entrepreneurial flair for delivering digital services. Her move to create Difrent, in 2017, was driven
by her need to find a company who successfully brought user needs, service design and actual
delivery together for its clients.